Driving Forces Driving Through The Looking Glass
As strange as all this sounds, 2007 is the year of role reversals in the car business. After all, this is the year when most analysts figure Toyota will overtake GM to become the world’s largest automaker. But GM—emboldened by signs of a nascent comeback—isn’t conceding. “We’re not giving up just because somebody got a calculator for Christmas and worked some numbers,” says GM CEO Rick Wagoner. “This is going to be a dogfight....